(A great workflow for real-time news coverage that I think is greatly underutilized whenever I talk to journalism students who are fixated on expensive gear and antiquated workflows.)Īpple was ultimately wrong. That or Apple drank its Kool-Aid so hard and truly thought there would be more people shooting with iPhones and iPads and AirDropping their footage over to MacBooks. I have no doubt Apple strongly believed wireless transfer on cameras would be the future. So we think there’s a path forward where you can use a physical adaptor if you want, or do wireless transfer. And then more and more cameras are starting to build wireless transfer into the camera.
So we could never really resolve this – we picked SD because more consumer cameras have SD but you can only pick one. Then there are very fine and fast USB card readers, and then you can use CompactFlash as well as SD. You've got this thing sticking halfway out. Why?Īt the time, former (noticing a pattern yet?) senior vice president of worldwide marketing Phil Schiller ( now Apple Fellow) told The Independent this bundle of spin: Because of a couple of things. More egregious to creative professionals like myself: Apple removed the SD card slot, which upset just about everyone. When it came time for the MacBook Pros the following year in 2016, not only did Apple bring these two “features” over, it also replaced the perfectly fine function row/media keys with an unnecessary OLED Touch Bar that has proven to be less useful than originally advertised. The laptop also brought with it Apple’s universally hated butterfly keyboards. Though svelte, the 2-pound laptop ditched the beloved MagSafe charger that was a staple on every MacBook before it and replaced it with USB-C charging.
The 12-inch MacBook was a harbinger of the troubles the MacBook lineup would face.
Starting with the 12-inch MacBook in 2015, Apple made some very questionable design choices when it walked back on everything that made MacBooks delightful, setting the notebooks on a painful march toward unprecedented criticism and failure. In his relentless quest to make MacBooks thinner and lighter and fully wireless, former Apple chief design officer Jony Ive reached into his soul and summoned up perhaps too much of the company’s infamous “courage” when he redesigned the MacBooks a half-decade ago.
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